Poetry Intelligence

#Bajo35 is an annual poetry festival held in Tetuán, Madrid. For its first edition, we partnered with @coolturalplans to develop the festival’s corporate identity and campaign, centered on the role of AI in poetry. We introduced the concept of “Poetry Intelligence”—an elevated and unique form of intelligence distinct from both natural and artificial. The campaign featured abstract imagery generated by Midjourney, embodying the artistic explosion sparked by this poetic intelligence.