A new generation of flower lovers

Doña Aurelia is a Madrid-based floral studio set out with the ambition of standing out as a different, vibrant, and contemporary brand that resonates with younger audiences. The bold and dynamic visual identity captures the passion of its founder and her determination to carve a niche in an traditional industry. The result is a brand that feels alive and connects with a new generation of flower lovers, blending tradition with a contemporary twist.

Release date
April 2024

Industry
Retail

Credits
Doña Aurelia

Involvement
Brand Identity
Illustration
Digital Design
Photography