A place to breathe and connect with oneself
Alenar is a catalan word that means to breathe, to stop, connect with oneself, renew, start again, meditate, reflect, and dedicate time to oneself. We decided to define Alenar as a space because it is a home. It is a place to go for introspection, to pause the day and lives we lead through playful and sports activities that teach us about life. We created an identity that allows us to be close, natural, and warm, generating trust through colors and illustrations.
Release date
December 2022
Industry
Wellness
Credits
Cohope – Social impact project incubator
Alenar team
Grove Agency – Digital Communication
Anna Villaró – Content Strategist
Noémi Jariod – Photography
Involvement
Brand Identity Refresh
Illustration
Digital Design
Website
Communication